And I feel like you're exploring, and in some sense kind of inventing, this new third space: what video is for people at work. Those are the two sides of the spectrum here. When we talk about video, we either tend to talk about Zoom or Netflix. Let's walk through that a little bit, actually, because I think understanding the video space is tough. It's much easier now to just say it in terms everyone gets and understands. But three years ago, people were very skeptical. Today, if I said to you 'you know, large organizations are going to use video to train employees, or to do product demos or support,' you would think that makes total sense. And the pandemic has really helped accelerate the demand. Those questions, I think, are ones that we've really wrestled with. And there are many times along the way where you sort of question, 'OK, this is the angle we're coming into the market, is it the right one? Are we off about X, are we off about Y? The idea that even large organizations are going to be using video in every way they communicate, is that a little crazy?' Anytime you're embarking on a new strategy, you have conviction, you have passion, but you don't have certainty. The pandemic really crystallized things for us, to be honest.

You'd think that I would be better! But I think so. I'm guessing you've gotten really good at the 30-second 'what Vimeo is now' pitch. Most recent quarter compared to a year ago, and by some measures the company is already profitable. Vimeo has more than 200 million users, 1.5 million of whom pay for its services. They've raised $450 million in capital ahead of that change, and are currently valued at about $5.7 billion. Sud and her team are getting ready to spin out of Barry Diller's IAC later this year, turning Vimeo into a public company in its own right. Now it's early 2021, and Vimeo is on a tear. Even after the initial shock wore off, she knew it would take a while to change the structures, incentives, goals and workflows to become a different kind of company. It would be wooing IT managers and vice presidents, not A-list directors and Golden Globes voters. After more than a decade operating as a home for streaming content - sometimes a YouTube competitor, other times coming for Netflix, never quite reaching either goal - Vimeo was going to become a SaaS company. Not only was she standing in front of the company as its new leader, she was telling them that things were about to change. Anjali Sud's first day as Vimeo CEO was an eventful one.

Interview vimeo ceo anjali sud b2b